Colin Ferguson

Chief Executive Officer at Optimize (The Algorithm People)

The Algorithm People, which was co-founded by Colin in 2018, is now rebranding to ‘Optimize’ to coincide with its new algorithm release. Securing £2.2 million of funding, the latest developments include a suite of new optimisation algorithms based upon artificial intelligence and machine learning, with the aim of accelerating fleet decarbonisation and generating further fleet efficiencies.